Matthew Gattozi is the Founder of Goodo Studios. With expertise spanning creative strategy, performance ad creative, organic video, and product content, Matthew is renowned for working with numerous notable brands including Harry’s, Kopari Beauty and Huron. Matthew dissects the creative strategy process from his agency owner perspective, offering insights on establishing lean creative production systems for brands. We explore how brands pinpoint successful angles within single creatives and then expand to create strategic roadmaps.