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What Brands Need to Know About iOS 14 and Facebook’s New Dashboard Settings

For many brands, whether retail or digitally native, Facebook is an essential part of your online presence. Their policies and business dashboard functions directly impact your business, so understanding recent updates is incredibly important to keep your campaigns performing optimally. Two changes, in particular, have made headlines recently: Facebook’s recent implementation of domain verification and […]

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Direct Response Ads vs. Brand Awareness Ads

Different ads serve different purposes in the sales cycle, from introducing customers to your brand and building trust, to driving customers to your site and converting them. There are two primary types of ads to know how to deploy effectively — direct response and brand awareness ads. Used in conjunction with one another at various […]

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How Ecommerce Companies Can Grow During a Recession

This column was originally published on Entrepreneur.com on June 19, 2020. In recent days, economists determined that the United States has entered a recession that actually began in February. And while much of the focus over the past few months has been on businesses adapting to remote work environments, there is no denying that digital brands have also been affected. […]

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How Ecommerce Companies Can Continue Engaging New Customers

This column was originally published on Entrepreneur.com on April 30, 2020. With most states under some kind of stay-at-home order, many businesses have been forced to close brick-and-mortar locations. Even when stores are staying open, foot traffic is falling as customers stay home and order online in an effort to stop the spread. The results are significant. Data […]

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The Pros and Cons of Hiring a Marketing Agency vs. Taking Things In-House

No matter what type of products or services you sell, no matter how big you want your company to become, every business relies on marketing. It’s how you build awareness, acquire customers  and most importantly, make sales. Naturally, when you are beginning to think about selling your product or service, the question then becomes, who […]

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Earth Day 2020: Climate Action

Participate in Earth Day 2020 by supporting an environmental charity. Three Fifty 350.org is dedicated to combating climate change by reducing the atmosphere’s carbon dioxide concentration to the safe level of 350 parts per million. Amazon Conservation Association The Amazon Conservation Association works to conserve the biological diversity of the Amazon. Earthjustice With the most experienced legal team […]

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The Benefits of Outsourced Software Development Far Outweigh the Perceived Difficulties

It used to be that companies would try to do everything in-house. You’d have several departments (and even more employees) all working on separate tasks that would in some way contribute to the business’s bottom line.  Nowadays, however, this isn’t always the case … Many of the most successful startups are trying to keep themselves […]

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What COVID-19 Means for Ecommerce Startups

This column was originally published on Entrepreneur.com on April 3, 2020. A lot of small businesses have been affected by the COVID-19 pandemic and its global spread. I wanted to give a firsthand account of how this situation has personally impacted my company and those I work with, as well as offer some perspective to help businesses […]

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Launching a New Site? These Simple SEO Tips Will Make a World of Difference

Launching a new website is a lot of work. Whether you’re launching for the first time or the fifth, there’s a lot of planning, creating and editing that goes into the process.  As soon as your site launches, you might be tempted to ease your foot off the throttle. Although a live website may feel […]

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The Benefits of Snapchat Advertising In Its Current State

Snapchat advertising has gone through a quiet revolution. For years, Snapchat was one of the most expensive advertising options on the market. With its array of unique features and raw, behind-the-scenes feel, the platform was carving out its own niche. It did things differently, and advertising was no different; the platform relied on human curators to pick […]

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The Benefits of Shopify: What We’ve Learned From Experience

With over 800,000 stores using their platform and over $100 billion in sales flowing through Shopify every day, it’s fast become one of the largest and best e-commerce platforms on the market. We’ve dealt with quite a few different back-end frameworks, and Shopify is one that we’ve really clicked with. It’s a very capable framework that makes […]

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Use These Hacks to Avoid Blowing Your Ad Spend On the Wrong Social Networks

In 2014, Copyblogger did something that sent waves through the marketing community: they shut down their Facebook page. Copyblogger has been a key voice in the WordPress and content marketing spheres for a while, and when they decided to get off Facebook it was just part of a larger trend within their company. They had been […]

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How to Become a More Skillful E-Commerce Entrepreneur

As Tiger Woods won the 2019 masters, one of his well-known quotes rang true, “No matter how good you get, you can always get better, and that’s the exciting part.” Even if you have a career as an e-commerce entrepreneur, there’s room to better yourself and your business. Unfortunately, when you have a large knowledge base and […]

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How 5G Is Changing E-Commerce for a More Vivid Buyer Experience

Fifth generation (5G) wireless technology connects many modern devices, from smart appliances to smartphones, to the internet. The technology is currently available to some mobile users in various countries, such as the United States, China and Turkey, with more countries adopting at a rapid rate. Faster data speeds, decreased latency, higher connection density and many […]

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How EdTech Will Transform 2020’s University Experience

While the educational sector is typically viewed as being slow to change, advances in edtech (or educational technology) are starting to make themselves felt. As educators and universities become more willing to embrace the realities of technology in today’s educational environment, traditional ways of doing things are getting disrupted.  In fact, Common Sense Media reports that 86 percent […]

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Interested In Instagram Video Ads? These Strategies Will Produce Immediate ROI

Though Facebook may still have more total users than any other online platform, there’s no denying that Instagram is quickly becoming one of the most powerful and influential social media networks out there thanks to its engaging method of presenting photos and videos.  This trend isn’t going to change anytime soon … According to data […]

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How to Best Take Your Chinese DTC Brand to American Buyers

You might have heard that the San Francisco-Based Rothy’s direct-to-consumer (DTC) shoe company launched sales in Shanghai earlier this year. Rothy’s expansion to China is a brilliant business move, as they’re one US brand that has a huge potential for success with Chinese buyers. What you might be less familiar with, however, is Chinese brands selling directly […]

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This Marketing Medium Will Prove to Be a Game-Changer for Your E-Commerce Store

Would you use a medium that had a 98 percent open rate? One that’s guaranteed to reach people wherever they are and whatever they’re doing? How much effort would you put into a marketing medium like that? That medium exists, and it’s been around for a while. Yet far too few companies take advantage of the […]

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How to Choose the Perfect Platform for Your E-Commerce Store (the First Time Around)

As a busy professional (or so I’d like to think), the tyranny of choice plagues me more than I care to admit. I’m often faced with several solutions to a single problem, each one with its own pros and cons. Big decisions — like what platform you should choose for your e-commerce store—can consume a […]

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How Voice Search Is Changing The SEO Game

When was the last time you talked to your phone? If you’re like most people in the developed world, it was probably today. Siri today is far from the disposable novelty most people thought it was; now, talking to your phone or your home speaker is as natural as breathing. That has huge repercussions for […]

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Creative Content Creation: How to Succeed With Targeted Instagram and Facebook Ads

Facebook and Instagram have been a part of successful marketing strategies for several years now — and that’s not going to change any time soon. In the last year, spending on Facebook ads has increased by 40 percent, while Instagram ad spend has risen by a whopping 177 percent. Those numbers are worth paying attention to, because if […]

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Before Hiring Any Kind of ‘SEO Expert’ for Your Company, Ask These Questions

These days, pretty much every business understands that SEO is important — that the higher you rank in Google search results, the more people will discover your business. In a time when most people go online to look for a business, the fact that 92 percent of clicks go to companies on the first page of Google […]

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Consumers Crave Creative Brands — Does Yours Fit the Bill?

You only have a few seconds to make an impression with potential or returning customers — on average, only 1.7 to 2.5 seconds, to be exact. A creative approach can make all the difference. A generic, run-of-the-mill ad simply isn’t going to deliver the return on investment you desire. Instead, you have to think outside the […]

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How (and Why) a Brand’s Strong Visual Identity Appeals to the Human Psyche

While ensuring that you provide the highest-quality service possible is a key part of cultivating the right public perception, I’ve seen time and time again that crafting a strong visual identity is just as important in achieving the desired outcome. Ultimately, your visual identity is what sells the perception you want to create for your […]

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