Image not found

Lucas DiPietrantonio Thoughts, opinions, insights

Tech

Launching a New Site? These Simple SEO Tips Will Make a World of Difference

Launching a new website is a lot of work. Whether you’re launching for the first time or the fifth, there’s a lot of planning, creating and editing that goes into the process.

Marketing

The Benefits of Snapchat Advertising In Its Current State (and Why Brands Should Take Action)

Snapchat advertising has gone through a quiet revolution. For years, Snapchat was one of the most expensive advertising options on the market. With its array of unique features and raw, behind-the-scenes feel, the platform was carving out its own niche.

E-Commerce

The Benefits of Shopify: What We've Learned From Experience

With over 800,000 stores using their platform and over $100 billion in sales flowing through Shopify every day, it’s fast become one of the largest and best e-commerce platforms on the market.

Marketing

Use These Hacks to Avoid Blowing Your Ad Spend On the Wrong Social Networks

In 2014, Copyblogger did something that sent waves through the marketing community: they shut down their Facebook page. Copyblogger has been a key voice in the Wordpress and content marketing spheres for a while, and when they decided to get off Facebook it was just part of a larger trend within their company.

E-Commerce

How to Become a More Skillful E-Commerce Entrepreneur

As Tiger Woods won the 2019 masters, one of his well-known quotes rang true, “No matter how good you get, you can always get better, and that's the exciting part.” Even if you have a career as an e-commerce entrepreneur, there’s room to better yourself and your business.

Tech E-Commerce

How 5G Is Changing E-Commerce for a More Vivid Buyer Experience

Faster data speeds, decreased latency, higher connection density and many more upsides accompany 5G, which will impact a lot of industries, especially e-commerce. In the next two years alone, 5G will help drive $12 billion to mobile commerce, boosting sales and opportunities for growth in the space.

Tech

How EdTech Will Transform 2020's University Experience

As educators and universities become more willing to embrace the realities of technology in today’s educational environment, traditional ways of doing things are getting disrupted.

Marketing

Interested In Instagram Video Ads? These Strategies Will Produce Immediate ROI

Though Facebook may still have more total users than any other online platform, there’s no denying that Instagram is quickly becoming one of the most powerful and influential social media networks out there thanks to its engaging method of presenting photos and videos.

E-Commerce Marketing

How to Best Take Your Chinese DTC Brand to American Buyers

Manufacturing in China and selling directly to American buyers is a great way to run a profitable DTC business. By cutting out the middleman — like Amazon and AliExpress — Chinese brands can experience unprecedented success.

E-Commerce

How to Choose the Perfect Platform for Your E-Commerce Store (the First Time Around)

How to Choose the Perfect Platform for Your E-Commerce Store (the First Time Around)

Marketing

How Voice Search Is Changing The SEO Game

When was the last time you talked to your phone? If you’re like most people in the developed world, it was probably today. Siri today is far from the disposable novelty most people thought it was; now, talking to your phone or your home speaker is as natural as breathing.

Marketing

Creative Content Creation: How to Succeed With Targeted Instagram and Facebook Ads

Facebook and Instagram have been a part of successful marketing strategies for several years now — and that’s not going to change any time soon.

Marketing

Before Hiring Any Kind of ‘SEO Expert’ for Your Company, Ask These Questions

These days, pretty much every business understands that SEO is important — that the higher you rank in Google search results, the more people will discover your business. In a time when most people go online to look for a business, the fact that 92 percent of clicks go to companies on the first page of Google search results (with nearly one-third of all clicks going to the top spot) cannot be ignored.

Design

Consumers Crave Creative Brands — Does Yours Fit the Bill?

You only have a few seconds to make an impression with potential or returning customers — on average, only 1.7 to 2.5 seconds, to be exact. A creative approach can make all the difference.

Design

How (and Why) a Brand’s Strong Visual Identity Appeals to the Human Psyche

You only have a few seconds to make an impression with potential or returning customers — on average, only 1.7 to 2.5 seconds, to be exact. A creative approach can make all the difference.

E-Commerce

What COVID-19 Means for Ecommerce Startups

A firsthand account of how supply chain disruptions are just the beginning.

Tech

Earth Day 2020: Climate Action

The theme for Earth Day this year is Climate Action. We've compiled a shortlist of charities you can support and change-making companies to watch.

Marketing E-Commerce

3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.

Marketing

The Pros and Cons of Hiring a Marketing Agency vs. Taking Things In-House

No matter what type of products or services you sell, no matter how big you want your company to become, every business relies on marketing. It’s how you build awareness, acquire customers and most importantly, make sales.

E-Commerce

How Ecommerce Companies Can Continue Engaging New Customers

Even amid a global economic downturn, there are still opportunities to woo new buyers.

E-Commerce

Why You Should Bet On the Future of Ecommerce

In a world of economic uncertainty, the long-term outlook for buying and selling online is bright.

E-Commerce

How Ecommerce Companies Can Grow During a Recession

Even with economies disrupted all over the world, your online business can continue to count real, reliable growth, so long as it's using the right strategies.

Meetwith us

Schedule a Consultation
*Please enter all required fields

*Got it! We’ll be in touch shortly.

Schedule a Consultation