Lucas DiPietrantonio Thoughts, opinions, insights

Tech E-Commerce

How 5G Is Changing E-Commerce for a More Vivid Buyer Experience

Faster data speeds, decreased latency, higher connection density and many more upsides accompany 5G, which will impact a lot of industries, especially e-commerce. In the next two years alone, 5G will help drive $12 billion to mobile commerce, boosting sales and opportunities for growth in the space.

Tech

How EdTech Will Transform 2020's University Experience

As educators and universities become more willing to embrace the realities of technology in today’s educational environment, traditional ways of doing things are getting disrupted.

Marketing

Interested In Instagram Video Ads? These Strategies Will Produce Immediate ROI

Though Facebook may still have more total users than any other online platform, there’s no denying that Instagram is quickly becoming one of the most powerful and influential social media networks out there thanks to its engaging method of presenting photos and videos.

E-Commerce Marketing

How to Best Take Your Chinese DTC Brand to American Buyers

Manufacturing in China and selling directly to American buyers is a great way to run a profitable DTC business. By cutting out the middleman — like Amazon and AliExpress — Chinese brands can experience unprecedented success.

E-Commerce

How to Choose the Perfect Platform for Your E-Commerce Store (the First Time Around)

How to Choose the Perfect Platform for Your E-Commerce Store (the First Time Around)

Marketing

How Voice Search Is Changing The SEO Game

When was the last time you talked to your phone? If you’re like most people in the developed world, it was probably today. Siri today is far from the disposable novelty most people thought it was; now, talking to your phone or your home speaker is as natural as breathing.

Marketing

Creative Content Creation: How to Succeed With Targeted Instagram and Facebook Ads

Facebook and Instagram have been a part of successful marketing strategies for several years now — and that’s not going to change any time soon.

Marketing

Before Hiring Any Kind of ‘SEO Expert’ for Your Company, Ask These Questions

These days, pretty much every business understands that SEO is important — that the higher you rank in Google search results, the more people will discover your business. In a time when most people go online to look for a business, the fact that 92 percent of clicks go to companies on the first page of Google search results (with nearly one-third of all clicks going to the top spot) cannot be ignored.

Design

Consumers Crave Creative Brands — Does Yours Fit the Bill?

You only have a few seconds to make an impression with potential or returning customers — on average, only 1.7 to 2.5 seconds, to be exact. A creative approach can make all the difference.

Design

How (and Why) a Brand’s Strong Visual Identity Appeals to the Human Psyche

You only have a few seconds to make an impression with potential or returning customers — on average, only 1.7 to 2.5 seconds, to be exact. A creative approach can make all the difference.

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