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WHAT’S FEATURED
Marketing E-Commerce

3 Signs Your Brand Isn't Telling a Winning Story (and How to Fix Things)

From marketing to mission statements, the tools and techniques you need to change your narrative.

THE
LATEST
THE LATEST
Marketing

The Benefits of Snapchat Advertising In Its Current State (and Why Brands Should Take Action)

Snapchat advertising has gone through a quiet revolution. For years, Snapchat was one of the most expensive advertising options on the market. With its array of unique features and raw, behind-the-scenes feel, the platform was carving out its own niche.

Marketing

Use These Hacks to Avoid Blowing Your Ad Spend On the Wrong Social Networks

In 2014, Copyblogger did something that sent waves through the marketing community: they shut down their Facebook page. Copyblogger has been a key voice in the Wordpress and content marketing spheres for a while, and when they decided to get off Facebook it was just part of a larger trend within their company.

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Marketing

Interested In Instagram Video Ads? These Strategies Will Produce Immediate ROI

Though Facebook may still have more total users than any other online platform, there’s no denying that Instagram is quickly becoming one of the most powerful and influential social media networks out there thanks to its engaging method of presenting photos and videos.

E-Commerce Marketing

How to Best Take Your Chinese DTC Brand to American Buyers

Manufacturing in China and selling directly to American buyers is a great way to run a profitable DTC business. By cutting out the middleman — like Amazon and AliExpress — Chinese brands can experience unprecedented success.

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