Launching a new website is a lot of work. Whether you’re launching for the first time or the fifth, there’s a lot of planning, creating and editing that goes into the process.
As soon as your site launches, you might be tempted to ease your foot off the throttle. Although a live website may feel like the end of a task, it’s where new work begins.
All websites need domains. When it comes to creating a domain, there are two main strategies you can follow. The first is to create an exact match domain (EMD). An EMD simply means your website’s domain includes your targeted keywords, key phrases and/or location.
For example, if you’re trying to rank for the search phrase “online dating in San Diego,” an exact match domain would be www.onlinedatinginsandiego.com. There is also something called a partial match domain, which includes part of the search phrase of interest.
If you don’t have a finalized business name and are a niche company, it can be advantageous to establish a domain that includes your company’s offering and location.
The other option is to make the brand’s name your domain name, which leaves room for expansion and diversification. In the example above, the company is tied to San Diego; if the group wants to expand out of the city of San Diego, their domain name will no longer serve them.
Conversely, if they leave out the “San Diego” portion, they have the option to take their company national or even global. Having a memorable domain might cause you to fight for more traffic at first, but it can pay off in the long run.
Every Google search runs through the Hummingbird search algorithm. Although the algorithm is complex, there’s a few known tricks to appeasing the system. First, you need to offer comprehensive content on a specific topic. In other words, you don’t want your topic coverage to be a mile wide and an inch deep.
To do really well in terms of SEO, your site’s content should be an inch wide and a mile deep. You need to offer robust content about a specific topic. You want your website to be the go-to place for answers. If someone wants to know about your industry, he or she should feel confident visiting your website will provide all needed information.
After your site is optimized for Google, it needs to be refined for visitors.
Photos and images are shared five times more than text on Facebook, showing that many people respond better to visual information. After Google sends people to your site, you need to keep their attention. Infographics, photos and videos should all be included to grab your customer’s attention.
Focus On Tagging
According to Moz, “Title tags are the second most important on-page factor for SEO, after content.” Overall, there are four types of meta tags—meta keyword attributes, title tags, robot attributes and description attributes. Out of these categories, some are more important than others in terms of SEO.
Title tags have a measurable impact on search rankings. A title tag is a clickable headline that’s displayed on search engine result pages. The title tag often specifies the title of a webpage. A good title tag tells search engines and internet users what to expect from a website.
Another important tag is your meta description. Somewhat similar to a title tag, a meta description tells search engines and viewers what your selected page discusses. A great meta description can convince someone to click on your site instead of another Google search result.
Boost SEO Using Google Search Console
If you’re not using Google Search Console, you’re not an SEO expert. As soon as your website is live, you can sign into Search Console for free. Under the “Search Traffic” drop-down menu, click “Search Analytics.” Here, you can see the way Google views your traffic.
Under the “Pages” section, there’s a list of the pages that drive traffic to your site. The top of the list will display the pages that are bringing in the most viewers. You can click on any of the pages—although you should start with one of the first listings—for more information.
After you select a page, go to “Queries.” Scroll down to see a list of keywords that are driving traffic to this page. With this information in mind, you can go back and modify your page to optimize them for traffic.
You can also create new content that caters to your highly-searched topics. As a side note, while you do this, avoid keyword stuffing at all costs. It can be tempting to quickly add keywords to pages and blog posts, but you need to do so tactfully to truly succeed.
As soon as you’ve updated your pages, let Google know. Within Search Console, you can add the updated page’s URL. Google will then go through and review the updated information. If you’ve done your job right, your search rankings will improve after Google reviews your updated information.
A new site needs all the traffic it can get to be successful. One trusted way to get motivated customers to your new website is through guest blogging. Start by reaching out to established websites with viewers that reflect your target market. In your guest post, only include a backlink to your website if it provides genuine value.
Google can detect guest posts that are crafted to only drive traffic. Posts that don’t provide value can damage your website’s SEO in the long run. So, before you commit to this technique, make sure you have the time and skill it takes to create top-notch content.
Craft must-read headlines, break up your text with images and headings, know your audience and optimize your posts as much as possible. This way, guest blogging can only help your name and your brand’s image.
Simple to Start
SEO seems daunting, overwhelming and even out of reach until it’s broken down into manageable tasks. Although the tips above aren’t exhaustive, they are enough to get you started. After you’ve mastered the aforementioned strategies, you’ll be able to diversify and add more skills to your SEO repertoire.
-Featured Image, Unsplash