Branding

Branding

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About

A brand identity system is the heart of all meaningful communications. Darkroom specializes in brand strategy, visual idenity, brand messaging, and collateral design. We have created and operated countless brands and know brand experience design better than anybody else. We care deeply about working with brands that inspire us, problem solving, and seeing eye-to-eye with founders to deliver innovative brand experiences that maximize ROI and transform companies. Our process starts with thorough brand strategy sessions with key stakeholders to understand your brand’s mission and purpose. It is as follows: Brand Strategy We meet with your company’s key stakeholders and founding members to obtain information about the present state of your company, business goals, customers, and market. After identifying market opportunities, we create a positioning strategy to be used as the foundation of your company’s identity system. Visual Identity Design Once we have a brand strategy in place, we begin an exhaustive graphical exploration sprint, refining internally-developed concepts into well-rounded brand identity options. These systems include your logo, typography, color palette, layouts, patterns, iconography and collateral concepts. These options are then presented to your team before either proceeding or further refining before roll-out. Guideline Production & Roll-out Once an identity system is chosen, we create digital and/or printed brand guidelines to be used by your internal team(s), vendors and partners for carrying out future marketing initiatives. We then deliver a package that includes these guidelines and all generated assets for print and digital collateral.

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Services

A brand identity system is the heart of all meaningful communications.

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FOUND Hotels

Digital, Brand, Content View Project

Design & Branding
Responsive Digital Product Design & Development
Ongoing Updates, A/B Testing, Maintenance

2019

Royal Care

Digital, Brand View Project

Branding
Digital Product Design & Development

2019

The Garcia Companies

Digital, Brand, Content View Project

Brand Strategy
Identity System Design
Digital Experience

2019

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