Overview
Overview
Crate&Barrel
We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.
We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.
We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.
Background
Background
Crate&Barrel approached Darkroom in January 2022 with a timely request: they needed to build and launch an interactive micro-site for a new collection in just 2 months. As a market leader of furniture and home decor, their goal was to maintain their competitive edge through consistent, branded collection launches. They needed a digital partner to streamline their process and provide a bespoke, white glove service—surpassing “templatized” solutions they were considering.
What We Did
What We Did
Site Architecture
UI / UX Design
Digital Product Development
Iterative Prototyping
Conversion Rate Optimization
Outcomes
Outcomes
122
122
%
%
Increase in new collection web traffic from press
14
14
Days to create the functional version of a micro-site
12
12
Unique digital activations launched
10
10
Days from discovery to first high-fidelity prototype
Key Takeaways
Key Takeaways
01
01
Build interactive digital mediums that are bespoke to the product catalog itself by capitalizing on UX features such as motion design.
Build interactive digital mediums that are bespoke to the product catalog itself by capitalizing on UX features such as motion design.
02
02
Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.
Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.
03
03
Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.
Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.
“Darkroom partnered with Crate & Barrel to reinvigorate our digital strategy. We are thrilled with the creative energy they bring to the table—the attention-to-detail we receive surpasses every expectation we had of a partner agency.”
“Darkroom partnered with Crate&Barrel to reinvigorate our digital strategy. We are thrilled with the creative energy they bring to the table—the attention-to-detail we receive surpasses every expectation we had of a partner agency.”
Margaux Gonyea
Director of PR, Crate&Barrel
Margaux Gonyea
Director of PR, Crate&Barrel
Over a billion dollars in value driven across our portfolio.
GLCO
Over a billion dollars in value driven across our portfolio.
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters
in Lisbon, Portugal
© 2024 Darkroom Studios