Background
Everytable is redefining America’s food landscape with nutritious, fresh, made-from-scratch food available at reasonable prices. Founded by Sam Polk in Southern California, the brand aims to bring nutritious, affordable food to every table in the country, with no one left out.
Boosting Retention
Everytable came to Darkroom at a critical turning point – they were looking to open new retail locations, expand their B2B footprint, and take direct-to-consumer (DTC) sales to the next level. Darkroom helped them refine their DTC communication, boost retention and ignite their performance campaigns by taking over Email and SMS operations. The result was the best-performing email months in Everytable’s history, and an overall increase in retention signup revenue of 400% in just three months.
Catalyzing Growth
We continued to work with Everytable to build sophisticated email flows and segmentation, improve retention, and boost revenue – allowing them to close a $16 million Series B in 2020. Everytable continues to grow, expanding to the East Coast in 2022 and opening its first locations in New York City.
“The Darkroom team has been instrumental in helping us grow for the past few months, they’ve more than 4x’d our email + SMS subscription sign ups since coming on board.”
What we did
Retention Marketing
- Email and SMS Management
- Campaign development and execution
- Elevated conversion, subscription, and open-rates
Outcomes
- Measurably increased DTC revenue in the first three months
- Developed and improved retention for their existing consumer-base
- Closed multi-million dollar deals as a result of refined communication
- Expanded local retail capacities