Joybird is a DTC home furniture brand selling custom, mid-century modern upholstered furniture. Founded in 2014, the La-z-Boy sub brand was acquired in 2019 and stagnated in the years following acquisition.
When Joybird approached Darkroom in 2021, its messaging and advertising had grown stale. Joybird was in need of more than a visual identity lift, they needed a messaging revamp that would reignite brand awareness and drive revenue forward.
Creative Strategy
Full Creative Refresh
Landing Page Deployment
New Market & Product Expansion
Commercial longevity across broadcast T.V. channels
“Joybird’s commercial ‘Joy to the Bird’ highlights the brand’s fun and colorful styles that ensure consumers can truly make their space their own.”
“Joybird is changing the way you buy furniture.”
