Since 2018, Nécessaire has redefined body care with effective, eco-conscious products sold online and through retailers like Nordstrom and Sephora. The brand partnered with Darkroom to overhaul their paid media strategy, managing paid social, search, creative strategy, and performance creative.

Darkroom introduced a closed loop paid social strategy, bypassing traditional pixel tracking for more efficient retargeting and higher repurchase likelihood. Recognized by Varos as a top 1% Meta advertising program in beauty, the campaign elevated Nécessaire’s presence. By refreshing creative assets with a new art direction and leveraging their influencer network, we produced more digitally native ads, driving a 46% revenue increase compared to previous assets.