Overview
Overview
Olipop
Olipop
Olipop
We worked closely with Olipop’s creative team to develop a full-fledged advertising campaign, helping the company grow by expanding its brand identity.
We worked closely with Olipop’s creative team to develop a full-fledged advertising campaign, helping the company grow by expanding its brand identity.
We worked closely with Olipop’s creative team to develop a full-fledged advertising campaign, helping the company grow by expanding its brand identity.
Background
Background
Darkroom collaborated with Olipop to reimagine its brand identity, executing a comprehensive marketing campaign. Complete with a diverse set of creative assets, the objective was to extend the company’s customer base beyond its primary core female-focused audience.
What We Did
What We Did
Creative Strategy
Ad Conceptualization
Video Production
Performance Creative
Sound & Color Post-Production
Key Takeaways
Key Takeaways
01
01
Employ comedic tropes that resonate with new audiences without alienating existing ones
Employ comedic tropes that resonate with new audiences without alienating existing ones
02
02
Expand into new demographics by adapting brand identity for larger channels such as CTV
Expand into new demographics by adapting brand identity for larger channels such as CTV
03
03
Ensure that campaigns built for broadcast or connected TV are also fully integrated across YouTube pre-roll and paid social for a full-funnel campaign
Ensure that campaigns built for broadcast or connected TV are also fully integrated across YouTube pre-roll and paid social for a full-funnel campaign
“We loved working with the Darkroom team to create our first ever creative ad campaign. The ad is now one of our top performing ads of the year and is running across CTV, Youtube, and Meta.”
“We loved working with the Darkroom team to create our first ever creative ad campaign. The ad is now one of our top performing ads of the year and is running across CTV, Youtube, and Meta.”
Steven Vigilante
Head of Growth, OLIPOP
Steven Vigilante
Head of Growth, OLIPOP
Over a billion dollars in value driven across our portfolio.
Over a billion dollars in value driven across our portfolio.
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters
in Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters
in São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios
Interested in working with us?
Fundraising for your startup?
Want to join the team?
Want to level up your career?
We’re remote-first — with strategic global hubs
New York
Headquarters located in
Tribeca, New York
Los Angeles
Headquarters located in
Beverly Hills, Los Angeles
Brazil
South American Headquarters in
São Paulo, Brazil
Portugal
European Headquarters in
Lisbon, Portugal
© 2024 Darkroom Studios