VYBES
We helped VYBES grow by re-engineering their digital experience and increasing online-store conversion by 40%.
VYBES is a Los Angeles based beverage brand dedicated to improving their customers’ health and wellbeing through natural plant derivatives. The company sells Hemp CBD beverages and has expanded into candles and apparel – evolving into a cohesive lifestyle brand dedicated to health and wellness. VYBES’ bold, colorful packaging makes it one of the most Instagrammable products in the market.
E-Commerce Strategy
Web Development & Support
QA & Implementation
Subscriptions Functionality
Editorial Content Production
E-Commerce Content
Paid Social
Email & SMS Programs
Increase in online-store conversion
Increase in conversion rate
Increase in attributable email revenue within
90-days
Increase in overall
store revenue
Increase in acquisition
Increase in overall
email revenue
VYBES’ loyal customer base eagerly anticipated new brand developments and collaborations, making Email and SMS essential mediums for communication. Darkroom put into motion robust retention campaigns for VYBES, contributing to a 275% increase in email revenue.
Paired with VYBES’ effortless aesthetic and tone of voice, tailored email campaigns prompt consumers to engage regularly with content. Darkroom helped implement new automated campaigns as part of the full visual identity that resulted in a 56% increase in attributable email revenue within 90-days.
Darkroom helped re-engineer the VYBES digital experience to bring customers new functionality. Equipped with e-commerce functionality rivaling amazon, the VYBES website offers same-day delivery in certain areas, robust subscription features, and a cleaner user interface - all with a view towards compounding user retention. The result was a 40% increase in online-store conversion.
