Background
We helped VYBES grow by re-engineering their digital experience and increasing online-store conversion by 40%.
VYBES is a Los Angeles based beverage brand dedicated to improving their customers’ health and wellbeing through natural plant derivatives. The company sells Hemp CBD beverages and has expanded into candles and apparel – evolving into a cohesive lifestyle brand dedicated to health and wellness. VYBES’ bold, colorful packaging makes it one of the most Instagrammable products in the market.
Outcomes
40%
increase in online-store conversion
56%
Increase in attributable email
revenue within 90-days
“We hired Darkroom to help us grow our online sales and the changes they recommended and instituted have helped us increase online store conversion by almost 40%.”
Customer Retention
VYBES’ loyal customer base eagerly anticipates new brand developments and collaborations, making Email and SMS essential mediums for communication. Darkroom put into motion robust retention campaigns for VYBES, and continues to manage their strategy and implementation.
Email Performance
Email campaigns and automations boast some of the highest success metrics in the e-commerce food and beverage space. Darkroom helped implement new email campaigns that resulted in a 56% increase in attributable email revenue within 90-days.
Technology
Darkroom also helped re-engineer the VYBES digital experience to bring customers new functionality – including robust subscription features and a cleaner user interface that lets the VYBES brand shine. These changes all with a view toward compounding user retention. The result was a 40% increase in online-store conversion.
Intelligent Email Flows
Next, we tested email templates to identify high-performance copy and creative, tested different send-times, and implemented lead nurture flow (30-day) where warm leads are revisited. We also optimized for the seasonality of the swimwear market and notified prospective customers of seasonal sales and price drops. These changes helped Maaji reduce the average time between first and second orders from 65 days to 12 days.
“I would highly, highly recommend Darkroom to any brand who is looking for easy and smart strategies that grow their customer base, improve online conversion and build stronger relationships with their customers.”
What we did
Technology
- E-Commerce Strategy
- Web Development
- Ongoing Web Support
- QA & Implementation
Design
- Editorial Content
- E-commerce Content
Growth Marketing
- Paid Social Ads
- Email & SMS Marketing