Strategic growth for
a category leader.

WORK Case Study

Digital, Email & SMS marketing for increased retention.

VYBES is a 25mg Hemp CBD beverage aimed at regulating homeostasis for a more balanced life. The LA-based beverage company has quickly become a nationally recognized brand and has since expanded into candles and apparel—a full lifestyle brand promoting healthy living. The VYBES beverage and packaging has been one of the most instagrammable beverages in recent years.

40%

Increased online-store conversion

56%

Increase in attributable email revenue within 90-days

“We hired Darkroom to help us grow our online sales and the changes they recommended and instituted have helped us increase online store conversion by almost 40%. I would highly, highly recommend these guys to any CPG brand who is looking for easy and smart strategies that grow their customer base, improve online conversion and build stronger relationships with their customers.”

Jonathan Eppers
Founder, VYBES

Customer Retention Strategy

VYBES boasts one of the most loyal cpg customer bases, eagerly anticipating new brand collaborations, developments, and messaging. For this reason, Email and SMS are one of VYBES most important mediums of communication. Darkroom manages all ongoing strategy, implementation and communication associated with VYBES’ retention campaigns.

Email Performance

Email campaigns and automations boast some of the highest metrics we’ve seen across e-commerce and food and beverage. VYBES effortless design aesthetic and tone of voice prompt engaged users to interact with content on a consistent basis.

In collaboration with Somedays, VYBES’ creative director, Darkroom engineered the new VYBES e-commerce experience. The new site is equipped with e-commerce functionality that rivals the shopping experience on Amazon — same-day delivery in certain urban areas, robust subscription features, and a clean user interface that’s to be expected of the VYBES brand — all with a view towards compounding user retention.