Join us as we explore the highlights of Cannes Lions 2024, the premier international ad festival, and discuss the evolving landscape of privacy, tracking, and AI in audience segmentation. On this week's episode, we talked with Max Satter from Unveiled, shedding light on the significance of partnerships, the impact of privacy regulations, and the shift towards identity-less solutions. We explore enhancing brand performance with AI-driven audience segmentation and the debate between persistent identity and identity-less approaches. Gain practical insights on improving conversion rates and customer lifetime value (CLV) to stay ahead in the competitive digital advertising landscape.

Join us as Lucas sits down with Ori Zohar, Founder and Co-CEO of Burlap & Barrel, as they deep dive into Single Origin Spices, Launching DTC and the process of Bootstrapping Burlap & Barrel

Join us as Lucas sits down with Jackie Burke, Founder and CEO of Tini Lux, as they deep dive into how to create founder led content, her role scaling the business and strategies for first-time founders.

Join us as Lucas sits down with Yarden Shaked, Co-Founder and CEO of Varos, as they deep dive on recent industry metrics for 7, 8, and 9 figure Shopify brands. The overall market is looking rather strong with revenue up across the board for most brands. The two explore the emergence of TikTok Shop and its percentage of advertising spend across the industry.

In this episode, Lucas sits down with Arjan Singh and Ryan Babenzien from Jolie to discuss the transformative journey of their innovative beauty brand. From their humble beginnings to a $25 million run rate, they dive into the brand's success, the overlooked potential of water filtration in beauty, and the strategic decisions that propelled their growth. Tune in to explore how Jolie is redefining beauty standards and capitalizing on the power of community-driven marketing.