dark·​room | \ ˈdärk-ˌrüm  , -ˌru̇m \

noun

 

: A darkroom refers to a space where art and science come together to create something complete before premiering to the public. It’s where process and creativity combine to form a final product.

 

This is why we’ve chosen it as our name.

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Background

Lyft is vocal about its mission to be the friendlier, fairer option in the rideshare space. In anticipation of going public, Lyft needed to show continued growth by attracting new riders and drivers. Increasing both at the same time would mean more rides, shorter wait times, and higher revenue.

 

Work & Co redesigned Lyft.com with these values and goals in mind, inspiring more people to sign up or apply to drive.

Outcomes

125%

Increase in Paid Media Spend

16x

Increase in Paid Media Spend

Experience
concepts and
functional prototyping

Lyft is vocal about its mission to be the friendlier, fairer option in the rideshare space. In anticipation of going public, Lyft needed to show continued growth by attracting new riders and drivers. Increasing both at the same time would mean more rides, shorter wait times, and higher revenue.


Work Co redesigned Lyft.com with these values and goals in mind, inspiring more people to sign up or apply to drive.

Key Industries

E-Commerce

Days of PTO — We want you to use all of them. We are also closed for one week during the holidays. Clients include: Apple, Aldo, Virgin Airlines

Media & Entertainment

Days of PTO —
We want you to use all of them. We are also closed for one week during the holidays.

Consumer Goods

Days of PTO —
We want you to use all of them. We are also closed for one week during the holidays. Clients include: Necessaire, Sauz, Jinx Drinks, and more.

Consumer Goods

Days of PTO —
We want you to use all of them. We are also closed for one week during the holidays.

B2B

Days of PTO —
We want you to use all of them. We are also closed for one week during the holidays.

Nicole Wilke Head of Product, TechCrunch
Nicole Wilke

“They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process.