Background
Lyft is vocal about its mission to be the friendlier, fairer option in the rideshare space. In anticipation of going public, Lyft needed to show continued growth by attracting new riders and drivers. Increasing both at the same time would mean more rides, shorter wait times, and higher revenue.
Work & Co redesigned Lyft.com with these values and goals in mind, inspiring more people to sign up or apply to drive.
Outcomes
125%
Increase in Paid Media Spend
16x
Increase in Paid Media Spend
Experience
concepts and
functional prototyping
Lyft is vocal about its mission to be the friendlier, fairer option in the rideshare space. In anticipation of going public, Lyft needed to show continued growth by attracting new riders and drivers. Increasing both at the same time would mean more rides, shorter wait times, and higher revenue.
Work Co redesigned Lyft.com with these values and goals in mind, inspiring more people to sign up or apply to drive.
“They took the time to become well-versed in the intricacies of our business, and instead of big reveals at set milestones, we were in constant communication throughout the process.