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Performance creative.
AI-powered.
Expert led.
Performance creative.
AI-powered.
Expert led.
High-performance ads, rapidly iterated and scaled to deliver growth.
High-performance ads, rapidly iterated and scaled to deliver growth.
Many ads look great but fail to deliver measurable results, wasting ad spend and stalling momentum. Darkroom is the performance creative agency engineering AI-powered ad programs for the world's fastest-growing brands.
Many ads look great but fail to deliver measurable results, wasting ad spend and stalling momentum.
Darkroom is the performance creative agency engineering AI-powered ad programs for the world's fastest-growing brands.
Built for how platforms deliver
Built for how platforms deliver
We design creative to feed Meta and TikTok's pre-ranking engines. A steady mix of formats, angles, and hooks gives algorithms the signals they need to surface and scale winners faster. The result: stable performance and predictable growth across audiences and placements.
We design creative to feed Meta and TikTok's pre-ranking engines. A steady mix of formats, angles, and hooks gives algorithms the signals they need to surface and scale winners faster. The result: stable performance and predictable growth across audiences and placements.
What we deliver
1
Performance creative strategy
Senior creatives set the point of view: establishing positioning, selecting key hooks, and designing a testing roadmap aligned to your funnel.
1
Performance creative strategy
Senior creatives set the point of view: establishing positioning, selecting key hooks, and designing a testing roadmap aligned to your funnel.
2
Asset diversity across UGC, static, motion and AI ads
As an AI creative agency, we produce UGC, static, motion, and high-production edits, each with purpose-built scripts, frames, and captions for platform signals.
2
Asset diversity across UGC, static, motion and AI ads
As an AI creative agency, we produce UGC, static, motion, and high-production edits, each with purpose-built scripts, frames, and captions for platform signals.
3
Volume and output for performance creative
We deliver the scale and variant depth platforms need to surface winners. 250 to 600 production-ready assets per cycle, then continuous iteration on what scales.
3
Volume and output for performance creative
We deliver the scale and variant depth platforms need to surface winners. 250 to 600 production-ready assets per cycle, then continuous iteration on what scales.
How it works
How it works
Integrated partnership
Integrated partnership
We embed into your ad program and align with your brand within the first two weeks, allowing us to set direction, refine concepts, and build strategies that drive performance.
We embed into your ad program and align with your brand within the first two weeks, allowing us to set direction, refine concepts, and build strategies that drive performance.
AI-Assisted Ideation
AI-Assisted Ideation
Our AI marketing agency suite speeds up ideation and iteration, helping you predict, test, and refine what resonates - so creative improves continuously with data.
Our AI marketing agency suite speeds up ideation and iteration, helping you predict, test, and refine what resonates - so creative improves continuously with data.
Continuous Delivery
Continuous Delivery
Every two weeks, we deliver scalable content across static, motion, UGC, and AI formats, providing a steady stream of test-ready assets that accelerate performance.
Every two weeks, we deliver scalable content across static, motion, UGC, and AI formats, providing a steady stream of test-ready assets that accelerate performance.
Olipop: First national campaign for a category-defining soda
UNMUTE
UNMUTE
UNMUTE
1
3x return on ad spend
Developed OLIPOP's first ever video ad campaigns, building a creative system that drove 3x ROAS across CTV, YouTube, and Meta from the first flight.
2
28% above industry CTR benchmarks
Video-first creative designed to scale across every screen, outperforming category benchmarks while transitioning OLIPOP from challenger brand to mainstream contender.
“The creative services have entirely changed our paid performance. The way they run media just makes a lot of sense for our brands.”
“The creative services have entirely changed our paid performance. The way they run media just makes a lot of sense for our brands.”
Greg Gschwend
Greg Gschwend
Director Digital Marketing, Anne Klein
Director Digital Marketing, Anne Klein
“Darkroom creative talent stands out to me. They execute brilliantly on complicated creative vision, bringing critical ideas to design assets.”
“Darkroom creative talent stands out to me. They execute brilliantly on complicated creative vision, bringing critical ideas to design assets.”
Oren John
Oren John
The Internet’s Creative Director
The Internet’s Creative Director
Frequent questions we receive
services & pricing
What kind of services does Darkroom provides as a Performance Creative agency?
Our Performance Creative agency operates through AI advertising. We develop the campaigns strategy and identity, produce platform-ready visual systems with execution across static and motion formats, and run hypothesis-led paid media optimization to improve CTR, CVR, and ROAS. All of this is accelerated by human-supervised AI for ideation, image and video enhancement, script generation, and large-scale ad-variant production.
onboarding & process
Who is briefing the creative?
Creative briefs are written and concepted by your Creative Director at Darkroom, submitted into our creative pipeline in Notion. Within the creative pipeline, there are brief templates for every creative medium we offer. We also offer creative briefing as a bespoke add-on for certain clients who need additional support with their creative endeavors.
How does the AI-powered creative director support my team?
Your AI-powered creative director helps unlock the next stage of your brand's creative evolution. We'll build a tactical brand library that elevates and unifies your presence. No more guess work, just a clear, consistent standard. On top of that, we'll find fresh ways to express your creative positioning in your Paid Media, shaping a brand universe your customers can actually connect with and angles you haven't tapped yet.
How does AI-powered creative direction optimize assets specifically for Paid Media Performance?
The creative teams working inside our AI ad agency are trained on best practices and approaches that are leveraged by our Growth department so that concepts and proposals from your Darkroom team will be optimized for testing angles, creative, and positioning.
What kind of AI tools are integrated into the creative process?
We use AI-driven tools for concept ideation, script generation, video editing enhancement, image generation, and automated performance insights. All tools are human-supervised.
Where is the creative team getting assets?
All raw assets are provided by the client through a shared Google Drive folder that we will provide to you during the onboarding process. As a AI Marketing Agency, we also use AI to generate supplemental imagery or mockups when appropriate.
Can my Darkroom team work on multiple asset types at a time?
Designers and Video Editors can work on a variety of assets throughout our engagement. The number of assets being produced at one time will vary depending on the complexity and depth of the briefs.
How often am I meeting with my Darkroom team?
All engagements begin with an introductory call to discuss brand initiatives, positioning, and goals. Following that discussion you'll meet with your Darkroom team every two weeks. We use Slack and email to stay in constant communication between meetings which ensures timely delivery of assets.
How do I provide feedback?
Clients will be provided comment only access to Figma and Frame.io. Consolidated feedback is required before your AI Marketing team from Darkroom can start on revisions.
Can I repurpose designs done by Darkroom for other purpose?
You will have all rights to use any designs and videos that are developed by Darkroom's AI marketing agency.
Frequent questions we receive
services & pricing
What kind of services does Darkroom provides as a Performance Creative agency?
Our Performance Creative agency operates through AI advertising. We develop the campaigns strategy and identity, produce platform-ready visual systems with execution across static and motion formats, and run hypothesis-led paid media optimization to improve CTR, CVR, and ROAS. All of this is accelerated by human-supervised AI for ideation, image and video enhancement, script generation, and large-scale ad-variant production.
onboarding & process
Who is briefing the creative?
Creative briefs are written and concepted by your Creative Director at Darkroom, submitted into our creative pipeline in Notion. Within the creative pipeline, there are brief templates for every creative medium we offer. We also offer creative briefing as a bespoke add-on for certain clients who need additional support with their creative endeavors.
How does the AI-powered creative director support my team?
Your AI-powered creative director helps unlock the next stage of your brand's creative evolution. We'll build a tactical brand library that elevates and unifies your presence. No more guess work, just a clear, consistent standard. On top of that, we'll find fresh ways to express your creative positioning in your Paid Media, shaping a brand universe your customers can actually connect with and angles you haven't tapped yet.
How does AI-powered creative direction optimize assets specifically for Paid Media Performance?
The creative teams working inside our AI ad agency are trained on best practices and approaches that are leveraged by our Growth department so that concepts and proposals from your Darkroom team will be optimized for testing angles, creative, and positioning.
What kind of AI tools are integrated into the creative process?
We use AI-driven tools for concept ideation, script generation, video editing enhancement, image generation, and automated performance insights. All tools are human-supervised.
Where is the creative team getting assets?
All raw assets are provided by the client through a shared Google Drive folder that we will provide to you during the onboarding process. As a AI Marketing Agency, we also use AI to generate supplemental imagery or mockups when appropriate.
Can my Darkroom team work on multiple asset types at a time?
Designers and Video Editors can work on a variety of assets throughout our engagement. The number of assets being produced at one time will vary depending on the complexity and depth of the briefs.
How often am I meeting with my Darkroom team?
All engagements begin with an introductory call to discuss brand initiatives, positioning, and goals. Following that discussion you'll meet with your Darkroom team every two weeks. We use Slack and email to stay in constant communication between meetings which ensures timely delivery of assets.
How do I provide feedback?
Clients will be provided comment only access to Figma and Frame.io. Consolidated feedback is required before your AI Marketing team from Darkroom can start on revisions.
Can I repurpose designs done by Darkroom for other purpose?
You will have all rights to use any designs and videos that are developed by Darkroom's AI marketing agency.
Frequent questions we receive
services & pricing
What kind of services does Darkroom provides as a Performance Creative agency?
Our Performance Creative agency operates through AI advertising. We develop the campaigns strategy and identity, produce platform-ready visual systems with execution across static and motion formats, and run hypothesis-led paid media optimization to improve CTR, CVR, and ROAS. All of this is accelerated by human-supervised AI for ideation, image and video enhancement, script generation, and large-scale ad-variant production.
onboarding & process
Who is briefing the creative?
Creative briefs are written and concepted by your Creative Director at Darkroom, submitted into our creative pipeline in Notion. Within the creative pipeline, there are brief templates for every creative medium we offer. We also offer creative briefing as a bespoke add-on for certain clients who need additional support with their creative endeavors.
How does the AI-powered creative director support my team?
Your AI-powered creative director helps unlock the next stage of your brand's creative evolution. We'll build a tactical brand library that elevates and unifies your presence. No more guess work, just a clear, consistent standard. On top of that, we'll find fresh ways to express your creative positioning in your Paid Media, shaping a brand universe your customers can actually connect with and angles you haven't tapped yet.
How does AI-powered creative direction optimize assets specifically for Paid Media Performance?
The creative teams working inside our AI ad agency are trained on best practices and approaches that are leveraged by our Growth department so that concepts and proposals from your Darkroom team will be optimized for testing angles, creative, and positioning.
What kind of AI tools are integrated into the creative process?
We use AI-driven tools for concept ideation, script generation, video editing enhancement, image generation, and automated performance insights. All tools are human-supervised.
Where is the creative team getting assets?
All raw assets are provided by the client through a shared Google Drive folder that we will provide to you during the onboarding process. As a AI Marketing Agency, we also use AI to generate supplemental imagery or mockups when appropriate.
Can my Darkroom team work on multiple asset types at a time?
Designers and Video Editors can work on a variety of assets throughout our engagement. The number of assets being produced at one time will vary depending on the complexity and depth of the briefs.
How often am I meeting with my Darkroom team?
All engagements begin with an introductory call to discuss brand initiatives, positioning, and goals. Following that discussion you'll meet with your Darkroom team every two weeks. We use Slack and email to stay in constant communication between meetings which ensures timely delivery of assets.
How do I provide feedback?
Clients will be provided comment only access to Figma and Frame.io. Consolidated feedback is required before your AI Marketing team from Darkroom can start on revisions.
Can I repurpose designs done by Darkroom for other purpose?
You will have all rights to use any designs and videos that are developed by Darkroom's AI marketing agency.
Frequent questions we receive
services & pricing
What kind of services does Darkroom provides as a Performance Creative agency?
Our Performance Creative agency operates through AI advertising. We develop the campaigns strategy and identity, produce platform-ready visual systems with execution across static and motion formats, and run hypothesis-led paid media optimization to improve CTR, CVR, and ROAS. All of this is accelerated by human-supervised AI for ideation, image and video enhancement, script generation, and large-scale ad-variant production.
onboarding & process
Who is briefing the creative?
Creative briefs are written and concepted by your Creative Director at Darkroom, submitted into our creative pipeline in Notion. Within the creative pipeline, there are brief templates for every creative medium we offer. We also offer creative briefing as a bespoke add-on for certain clients who need additional support with their creative endeavors.
How does the AI-powered creative director support my team?
Your AI-powered creative director helps unlock the next stage of your brand's creative evolution. We'll build a tactical brand library that elevates and unifies your presence. No more guess work, just a clear, consistent standard. On top of that, we'll find fresh ways to express your creative positioning in your Paid Media, shaping a brand universe your customers can actually connect with and angles you haven't tapped yet.
How does AI-powered creative direction optimize assets specifically for Paid Media Performance?
The creative teams working inside our AI ad agency are trained on best practices and approaches that are leveraged by our Growth department so that concepts and proposals from your Darkroom team will be optimized for testing angles, creative, and positioning.
What kind of AI tools are integrated into the creative process?
We use AI-driven tools for concept ideation, script generation, video editing enhancement, image generation, and automated performance insights. All tools are human-supervised.
Where is the creative team getting assets?
All raw assets are provided by the client through a shared Google Drive folder that we will provide to you during the onboarding process. As a AI Marketing Agency, we also use AI to generate supplemental imagery or mockups when appropriate.
Can my Darkroom team work on multiple asset types at a time?
Designers and Video Editors can work on a variety of assets throughout our engagement. The number of assets being produced at one time will vary depending on the complexity and depth of the briefs.
How often am I meeting with my Darkroom team?
All engagements begin with an introductory call to discuss brand initiatives, positioning, and goals. Following that discussion you'll meet with your Darkroom team every two weeks. We use Slack and email to stay in constant communication between meetings which ensures timely delivery of assets.
How do I provide feedback?
Clients will be provided comment only access to Figma and Frame.io. Consolidated feedback is required before your AI Marketing team from Darkroom can start on revisions.
Can I repurpose designs done by Darkroom for other purpose?
You will have all rights to use any designs and videos that are developed by Darkroom's AI marketing agency.
