Breathing new life into
an innovative pet
food company.

WORK Case Study

A reimagined digital experience & marketing strategy.


Because Animals is the only pet food company growing cultured meat for dogs and cats.  With the mission to make the most sustainable and nutritious food for dogs and cats on the planet, the startup has quickly gained a cult-following for their plant-based pet treats. Together, we teamed up to reenvision the Because Animals brand, and assist with ongoing growth initiatives.


Typewolf's Site of the Day


Paid Social lift increase

When Because Animals approached us, they appreciated our incubated approach to growth marketing. After hearing the magnitude of their vision and aligning on strategic goals, we decided a rebrand was necessary. The success of our branding initiatives paved the way for an expanded scope, including the brand’s digital product and ongoing growth campaigns.

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“Our CPG company desperately needed branding and marketing help, and literally tried everything – from larger agencies to freelancers to doing it ourselves. Then we found Darkroom. It was like adding a group of experts to our team overnight. Great results and great experience.”

Joshua Errett

Co-Founder, Because Animals

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Typewolf’s Site of the Day


Our responsive e-commerce site — designed and developed in-house on Shopify — not only won Typewolf’s site of the day award, but has also directly contributed to about a 20% uptick in sales since its launch in January 2021.

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What we did

Brand & Identity

  • Visual Identity Design
  • Creative Direction
  • Packaging
  • Motion Design

Digital Products

  • UI / UX Design
  • Shopify Development

Creative Production

  • Performance Content

Growth Marketing

  • Facebook and Instagram Ads
  • Google Ads
  • Retention Marketing

We partner with innovative consumer
brands in selective engagements.

Speak With Us

LA — Flagship
742 S Hill St, 7th Floor
Los Angeles, CA 90014
+1 . 347 . 343 . 3647

New Business
+1 . 347 . 343 . 3647