Campaign content for
the meal prep pioneer.
WORK Case Study
In-House Studio Production
Snap Kitchen began in 2010 with a humble mission to deliver carefully crafted, chef-prepared take away meals in a minute’s notice. Over time, and after raising an accumulated $150 million from top VC’s such as L Catterton, the brand’s priorities shifted with increasing demands for direct to consumer—particularly high-fidelity digitally native content.
Gif & Stop-motion Assets
Snap Kitchen’s marketing department began looking for a new partner in early 2021. They approached Darkroom with substantial brand equity that required a fresher approach.
Darkroom collaborated with existing Snap Kitchen creatives and visual assets to build out a content plan that could fit into the company’s ever-evolving direct-to-consumer playbook.
Darkroom’s production team developed a concept for “Healthy food for busy people,” with a specific emphasis on next-day delivery. Asset production included a number of unique creative setups with Darkroom handling the brunt of set design and production, editorial styling, and gift and photo delivery. Assets are in use across paid social, retention campaigns, web, and organic social.
“I highly recommend Darkroom. Our first project was a large team effort with multiple moving parts. Darkroom’s process is extremely collaborative, and the content delivered was incredible.”
Director, Marketing & Brand, Snap Kitchen