Increase in Return on Ad Spend (YoY)
Increase in Conversion
Rates (YoY)
Decrease in Average Cost per Purchase (YoY)
In the competitive world of health treatments, it takes more than just an excellent product to drive revenue growth. Drip Hydration, a top-of-the-line provider of IV health treatments, recognized this challenge when they approached us to craft an ad strategy that would capture the attention of prospective customers and educate them about the benefits and range of their products. Despite having a revenue growth target of 20% month-over-month, Drip Hydration was struggling with asset fatigue across their ads. The brand needed a partner capable of refreshing creative assets while scaling to meet financial targets.
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When Drip Hydration began working with us, they were using old ad assets that were beginning to show fatigue (customers had seen them so many times they no longer found them interesting). By incorporating user-generated content, we generated new content much faster than a typical production, and on a recurring basis. This meant ad creative did not reach a point of fatigue. Additionally, we tailored our creative collaborations to include different content to be inserted into the top, middle, and bottom of the funnel to shorten the purchase journey.
A key barrier Drip Hydration struggled to overcome was educating its customers and delivering relevant messaging that spoke to the diverse set of health problems their products addressed. We developed ad and landing page combinations that spoke to specific health issues of different audiences and educated them on how certain Drip IVs would fix these pain points. This ensured that customers were receiving targeted messaging that resonated with them across the entire funnel, from first touch to conversion, increasing their propensity to purchase.
The final key challenge Drip Hydration was facing was that they were only selling a few product SKUs successfully in a few key geographic areas, despite having a large variety of product offerings and being able to provide service across the entire United States. By strategically updating and expanding Drip’s ad funnels and creative libraries to include different products based on CAC and LTV, and by targeting untapped cities across the U.S., we were able to identify new, high-value customers for Drip Hydration.
