From sight to scent, full model
growth for a dtc fragrance brand.
WORK Case Study
A reimagined digital experience & marketing strategy.
Gibson and Dehn are experts in candle making, soap, and fragrance. The company boasts a large private label business, making candles, scents, and other products for some of the most notable brands in the world. As the company evolved, achieving recognition in Vogue for their beautiful, made-in-America products, the opportunity for a Gibson and Dehn direct-to-consumer brand became clear.
After an exhaustive search for a full-suite digital partner, Gibson and Dehn tapped Darkroom to deploy a comprehensive growth strategy surrounding their direct-to-consumer business. Our initiatives, which are ongoing, include a site redesign, creative production, and omnichannel growth marketing campaigns.
Our direct-to-consumer growth strategy necessitated compelling video content that told the true story of Gibson and Dehn. The brand’s ethos bridges the innovation and taste of New York City (where the company is based), with the small town, artisanal routes of Clarksville, MI (where the production factory is located). Darkroom creative informed growth campaigns across paid social, search, organic social, and retention marketing, which serve as the main drivers of digital growth.
Darkroom underwent a comprehensive site audit to determine mission-critical inhibitors to site speed, performance, and conversion rate. The outcome of our efforts resulted in a web refresh—aimed at aligning messaging as well as enhancing performance. The site is currently in development, slated for a Q2 2021 launch.
What we did
- UX / UI Design
- Shopify Development
- E-commerce Management
- E-commerce Content
- Editorial Production
- Ongoing Content Production
- Facebook and Instagram Ads
- Google Ads
- Email & SMS Marketing
- Social Media Management