dark·​room | \ ˈdärk-ˌrüm  , -ˌru̇m \

noun

 

: A darkroom refers to a space where art and science come together to create something complete before premiering to the public. It’s where process and creativity combine to form a final product.

 

This is why we’ve chosen it as our name.

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Background

Darkroom was GSTQ’s agency of record from idea conception until their launch to market in the Spring of 2021.

 

GSTQ is a female founded, female led clothing brand selling high-end apparel for both the office and gym. The brand was founded by TGC management’s Danny Garcia, longtime business partner of Dwayne Johnson, who came to us in 2018 well before their initial launch. At that stage, GSTQ was still in the idea phase, and Darkroom helped turn it into reality.

 

 

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We managed the entire brand launch process from idea to execution. We started by sitting down with Danny and the team to better understand their vision for the company and their brand values. From there, we started working on building a Brand Identity for GSTQ. We gave the team options, and iterated quickly to find a final Brand Identity that both fit their vision and was appealing in today’s competitive market.

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We managed the entire brand launch process from idea to execution. We started by sitting down with Danny and the team to better understand their vision for the company and their brand values. From there, we started working on building a Brand Identity for GSTQ. We gave the team options, and iterated quickly to find a final Brand Identity that both fit their vision and was appealing in today’s competitive market.

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Once we had settled on a final Brand Identity, we got to work building out creative assets and digital products to showcase the GSTQ brand to the world. We did the market research, zeroed in on their target demographic, wrote their Go-To-Market strategy playbook, created content and creative assets for their audience, and built out their website and ecommerce backend.

 

Darkroom was GSTQ’s agency of record from idea conception until their launch to market in the Spring of 2021. We built the brand identity and digital products, and also managed their paid acquisition channels, CRO, retention, and performance creative throughout the whole process.

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“Darkroom provided expertise and infrastructure to launch our DTC brand in 2021. Their focus on building flexibility at all points to complement our fast growth plans set us up for success post launch. The knowledgeable team flexed in and out of our compressed end to end launch process that was specifically tailored to match our goals and internal resources and resulted in a product we are all very proud of.”
Katie Mayne CEO, GSTQ avatar