Tom Shea, Co-Founder & CEO Adgile Media Group, shares insights on how marketing and advertising are rooted in consumer behavior and understanding what drives customers to purchase. He discusses key behavioral psychology theories and how they can be applied to marketing and other brand activities.

Jackie Stauffer, Founder & CEO of the Sprout Collective, speaks to how many brands and CMOs have black-and-white questions they want answers to. However, in practice, these questions don’t have one simple answer. She shares how CMOs can approach and think about these enigmas.

Harry Singh, Head of Operations at Obvi, shares how he and his team turned a 10k investment into 50 million in only 4 years. He discusses how brands can better manage and structure their cashflow to improve profitability, stay financially resilient, and position themselves for growth.

Steve Geick, VP of Growth at Darkroom, discusses what today’s CMOs need to understand about attribution and budget strategies and how to adapt with tactical actions as the data landscape continues to evolve.