#385 on the Inc. 5000
Our strict focus on maximizing ROI for our clients landed us as the 385th fastest growing private company in America in 2023 according to the Inc. 5000.
Top 1% of Varos agencies.
Darkroom client’s consistently ranked in the top 1% of all advertisers on a ROAS and CPA basis in 2023 by Varos, the largest independent benchmarking platform for advertisers.
$1b in trackable revenue
delivered for clients
We’ve collectively driven over $1 billion dollars in trackable revenue for our clients across platforms we’ve managed, with influenced revenue in the multi-billion dollar range.
Why work with Darkroom for paid media?
Finance & Data
Our team aligns with your financial bottom-line and primary business outcomes. Using our Flight Plan toolkit, we set up guard rails that provide the path to success. We look at KPIs like contribution margin and cash conversion cycle to make sure acquisition programs are delivering profitable growth.
Creative Strategy
Creative is the single most important part of the acquisition program. We focus on creating intentional, quality ads that speak to your major value propositions and brand strategy goals. Our programs are designed to impact every major conversion point of the customer journey. we execute continuously on:
Video assets
Static and GIF ad units
UGC and creator content
Custom made landing pages
Scalable acquisition programs
Why We are Experts
We maintain your MER and contribution profit and align with you goals every step of the way
1
Instant Perspective
Have real-time insight into how paid social advertising is affecting your bottom line.
2
Adaptive Collaboration
Work with our team to pivot when necessary, based on what business goals matter most to you.
3
Strategic MER Management
We ensure MER is maintained and improved by basing short and long-term plans off of your actualized P&L.
4
AI-Enhanced Pacing and Projections
All targets and pacing are informed by machine-learning projections from our data science team, ensuring accuracy and foresight.
How We Work
We Maximized Revenue by Merging Brand Aesthetics with Targeted Ad Strategies
Our creative approach combines elevating brand aesthetics and brand-building assets to create memorable, impactful ads. We deliver top-of-funnel and direct-response ads that truly resonate with audiences.
1
We identify revenue maximizing opportunities and focus on the channels where your customers spend time
2
We begin media management after an external kick off call, optimizing media buys based on our expertise.
3
We implement quick advertising wins, deploying new ad units based on your existing creative library.
4
We develop a standardized brand library to be used for all major creative customer journey touch-points: including ad units, landing pages, and other key brand moments.
5
We integrate our Flight Plan, showing a financial roadmap to success.
6
Net new ads go live, and we push on scaling accounts, and identifying angels.
Taste
This is where we start. We focus on ensuring our creative programs elevate the general brand aesthetics of the companies we work with, including typography, spacing, and padding to level up the taste of the creative library. We equip our teams with top of the line creative resources to do just that and maintain brand consistency across the customer journey.
Brand Building Assets
Is the creative program memorable? Are these ads exciting, something to tell your friends about? Or good — do they just answer why this product or service is the perfect solution to a particular problem? We focus on infusing our clients with top of funnel ads that push our brands to the next level and direct-response ads that are problem-solution in nature.
How we deliver for clients
How we compare
Performance is about creative, but most agencies fail. How do we differ?
Our creative approach combines taste—elevating brand aesthetics like typography and design—and brand-building assets to create memorable, impactful ads. We deliver top-of-funnel and direct-response ads that truly resonate with audiences.
“The secret to their success lies in their structured process, which prioritizes testing and communication, ultimately boosting our paid social revenue over 500% within two months of launch.”
Renae James,
Founder of Papinelle
“We have been working with Darkroom since 2019. Their focus on building flexibility at all points to complement our fast growth plans set us up for success post launch, and directly contributed to our ability to scale beyond e-commerce into retail.”
Katie Mayne,
CEO of GSTQ
All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.