Stòffa is redefining luxury menswear through craftsmanship and slow fashion. Each piece is individually cut and sewn by artisans in Campania, Italy, using rare and innovative materials. With a presence built on exclusivity, Stòffa operates through private appointments, trunk shows, and a curated online experience. As the brand scaled, it needed a strategic partner to refine retention efforts and unify its digital and in-person experiences.

Darkroom developed a retention marketing strategy that aligned with Stòffa’s ethos. Through refined messaging and email automation, we helped create a more personalized customer journey for new and returning customers. The approach reinforced Stòffa’s core values while ensuring a seamless experience from showroom visits to digital touchpoints. This work positioned Stòffa for continued growth while maintaining the brand’s commitment to craftsmanship and exclusivity.