Overview

Overview

Crate&Barrel

We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.

We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.

We were approached by C&B with a timely request to build and launch an interactive digital activation for a new collection in just 2 months. After that was successful, we launched 10 more.

Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel

Background

Background

Crate&Barrel approached Darkroom in January 2022 with a timely request: they needed to build and launch an interactive micro-site for a new collection in just 2 months. As a market leader of furniture and home decor, their goal was to maintain their competitive edge through consistent, branded collection launches. They needed a digital partner to streamline their process and provide a bespoke, white glove service—surpassing “templatized” solutions they were considering.

What We Did

What We Did

Site Architecture

UI / UX Design

Digital Product Development

Iterative Prototyping

Conversion Rate Optimization

Outcomes

Outcomes

122

122

%

%

Increase in new collection web traffic from press

14

14

Days to create the functional version of a micro-site

12

12

Unique digital activations launched

10

10

Days from discovery to first high-fidelity prototype

Key Takeaways

Key Takeaways

01

01

Build interactive digital mediums that are bespoke to the product catalog itself by capitalizing on UX features such as motion design.

Build interactive digital mediums that are bespoke to the product catalog itself by capitalizing on UX features such as motion design.

02

02

Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.

Iterative testing and high-fidelity prototyping leads to a more productive and agile content design strategy, especially within a 9-figure brand with a large team.

03

03

Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.

Find harmony between the business strategy and creative vision to craft an engaging, conversion-oriented customer journey.

Crate & Barrel
Crate & Barrel
Crate & Barrel

“Darkroom partnered with Crate & Barrel to reinvigorate our digital strategy. We are thrilled with the creative energy they bring to the table—the attention-to-detail we receive surpasses every expectation we had of a partner agency.”

“Darkroom partnered with Crate&Barrel to reinvigorate our digital strategy. We are thrilled with the creative energy they bring to the table—the attention-to-detail we receive surpasses every expectation we had of a partner agency.”

Margaux Gonyea

Director of PR, Crate&Barrel

Margaux Gonyea

Director of PR, Crate&Barrel

Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel
Crate & Barrel

43%

Overall Q4 Revenue Increase YoY

Necessaire approached Darkroom to help revitalize their paid media strategy given iOS 14 platform changes — needing to implement new strategies quickly for the critical end-of-year sales season.

November

2023

NEW

Our clients are averaging 18% month-over-month profitable growth.


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