Overview
Crate & Barrel, a global leader in home furnishings, partnered with Darkroom to bring curated product collections to life through bespoke digital experiences. Over the course of the engagement, Darkroom designed and built microsites for 12 collection launches — each one translating a bold creative direction into a digital experience built for both brand expression and conversion.
Outcomes
122%
Increase in new collection web traffic from press
12
Collection launches brought to life through bespoke digital experiences
Enterprise creative ambition on a startup timeline
Crate & Barrel didn't need a redesign, they needed a partner who could execute bespoke collection microsites at the speed their launch calendar demanded. Each collection required a distinct digital experience that could carry a unique creative direction, tell a product story through motion and interaction, and convert visitors in one of the most competitive e-commerce ecosystems in home furnishings. Darkroom identified that the challenge wasn't just design, it was the intersection of craft and velocity. The team needed to produce work that felt high-touch and intentional while delivering functional microsites in as little as 14 days from brief to launch.
Twelve collections, each built to perform
Darkroom partnered with Crate & Barrel to design and build digital experiences across 12 collection launches, each one a tailored microsite that balanced brand storytelling with conversion-optimized interaction design. The team translated complex product narratives into clean, compelling user journeys through motion, prototyping, and constant iteration, producing responsive environments that performed on every device and every screen size. The first collection drove a 122% increase in web traffic from press alone, validating that a design-led approach could generate measurable commercial interest. The engagement established a repeatable model: each new collection launch built on the systems and patterns developed in the previous one, compressing timelines while raising the quality bar.
“Darkroom partnered with Crate & Barrel to reinvigorate our digital strategy. We are thrilled with the creative energy they bring to the table - the attention-to-detail we receive surpasses every expectation we had of a partner agency.”
Margaux Gonyea, Director of PR, Crate&Barrel
