Redefining America’s food landscape, Everytable curates nutritious, fresh, made-from-scratch food available at reasonable prices. Founded by Sam Polk in Southern California, the brand aims to bring nutritious, affordable food to every table in the country, with no one left out.
Everytable came to Darkroom at a critical turning point – they were looking to open new retail locations, expand their B2B footprint, and take direct-to-consumer (DTC) sales to the next level.
Audience Segmentation
Repeat Customer & Revenue Retention
Email & SMS Programs
Creative Asset Design & Builds
Customer Journey Mapping
Increase in retention signup revenue in just three months
Series B fundraise amount after growth momentum
By building out all stages of the customer journey, Darkroom refined Everytables’s DTC communication, bolstering retention and igniting their performance campaigns. Taking charge of Email and SMS operations, we implemented targeted campaigns that significantly elevated conversion, subscription, and open rates, enhancing key performance metrics for revenue growth. The outcome was a historic milestone, with Everytable achieving its best-performing email months to date and a 400% increase in retention signup revenue in just three months.
Our partnership with Everytable extended beyond initial success, as we continued to collaborate on sophisticated email flows and segmentation strategies, further enhancing retention and revenue generation. These efforts proved instrumental in unlocking the next stage of growth for the brand, closing a $16 million Series B in 2020. Everytable continues to grow, expanding to the East Coast and opened its first locations in New York City.
