Redefining the workwear industry, BRUNT Workwear creates high-quality, affordable work boots and apparel. Although one of the most rapidly expanding brands on Shopify, they were struggling to retain first-time customers and turn them into repeat buyers. Having eclipsed eight figures primarily off their footwear sales, the business needed to find ways to introduce their new apparel line and sell new SKUs to purchasers of their popular boots. BRUNT Workwear tapped Darkroom to guide growth as they continued to scale.