Chrissy Teigen spent decades amassing a following of over 45 million people through her career in modeling, television personality, and as an author. She poured all of her time and attention into one passion she carried through with her the entire time: cooking.
After launching the brand on an unsystematic, cumbersome infrastructure in 2019, Cravings and Chrissy tapped Darkroom to migrate the business to Shopify Plus, simplifying the technical build.
The business objective was to redevelop a website dedicated to the Cravings community, emphasizing the shared moments involved in cooking. This encompassed content from Chrissy, an array of recipes, and seamless integration with the products Chrissy offers and drops along the way.
The result - a meticulously crafted Darkroom-engineered site featuring exclusive access to recipes and publishing content, a curated commerce marketplace developed with our partners at Canal, and a user-friendly Cravings product storefront on Shopify Plus.
Technical Migration
Site Strategy
SEO Migration & Implementation
UI/ UX Design
Full Stack Development
Curated Commerce Integration with Canal
Our conversations start with discovery calls before proceeding to more formal diagnostics of the business, revenue, and marketing programs. We identify revenue maximizing opportunities before proceeding with any prospective engagement.
