DedCool, a contemporary fragrance brand celebrated for its genderless, vegan, and non-toxic products, began as a grassroots effort on Instagram. Founder Carina Chaz personally pitched her vision to boutique shops, quickly building a cult following. Over time, DedCool expanded into major retailers like Sephora and broadened its offerings to include laundry detergent, candles, and air fresheners, establishing itself as a lifestyle brand with a loyal global community.

When DedCool set out to launch on Amazon, they partnered with Darkroom to craft a strategy worthy of their brand. DedCool lauched with over 90 products across 10 categories. Darkroom optimized DedCool’s Amazon launch by refining product listings, revamping creative assets, and designing a storefront that mirrored their DTC experience.