Maaji
International expansion for an L Catterton-backed swimwear brand
Services
paid media
retention marketing
CRO
Overview
Maaji is a Colombian swimwear brand founded by sisters Amalia and Manuela Sierra, known for sleek, stylish and sustainable designs. The brand partnered with Darkroom to scale internationally, with ambitious growth goals for the US market.
Outcomes
16x
Revenue growth over three years
7x
Marketing efficiency ratio sustained while scaling
Validating new markets on a modest budget
Maaji started with a limited international advertising budget and needed to prove demand in new markets before investing more. Repeat purchases were slow, with a long gap between a customer's first and second order.
Acquisition, retention and conversion working as one system
Darkroom built an end-to-end digital acquisition strategy for Maaji's ecommerce business. A rebuilt paid program on Facebook and Google scaled ad spend 16x while reaching new audiences, and media planning followed seasonal fashion demand. Optimized email flows cut the average time between first and second orders from 65 days to 12, and landing page and conversion testing lifted retention revenue 126% and customer lifetime value 37%. Maaji grew into a multi-million-dollar ecommerce business over the partnership.
