Through revitalized creative direction and data-backed media planning, Maaji was able to efficiently allocate spend, refresh its brand identity, and launch platform-native content that resonated across markets. By aligning campaigns with seasonal fashion demand and optimizing email flows, the brand significantly boosted profitability during peak months while shortening the average time between first and second orders from 65 days to just 12.

A strategic overhaul of paid advertising on Facebook and Google further fueled growth, enabling Maaji to scale ad spend by 16x while reaching new audiences and strengthening brand affinity. Complementing this, iterative testing of landing pages and conversion strategies drove measurable lifts in retention and lifetime value, resulting in a 126% increase in retention revenue and a 37% improvement in CLV. Together, these efforts transformed Maaji’s growth trajectory, delivering both stronger performance and deeper customer loyalty.