Overview

Overview

Sabai

Sabai

Sabai

Leveraging promotional periods for significant revenue growth.

International expansion for the L-Catterton backed Colombian swimwear brand.

Background

Background

Sabai is an affordable, sustainable, and high-quality furniture brand. Their mission is to deliver furniture that is great for both the environment and for their customers. When Sabai engaged Darkroom, they were already seeing very successful campaigns with very strong ROAS. However, despite seeing relative profitability across paid channels, they were struggling to scale the account further and grow revenue without seriously hurting their margins.

What We Did

What We Did

We revamped Sabai’s acquisition program, restructuring their accounts, launching new campaigns, developing landing pages, sourcing new creative, and building a new promotional strategy to further capitalize on their solid growth foundation.

Paid Search

Paid Social

Landing Pages

Promotional Strategy

Outcomes

Outcomes

15x

15x

Paid search ROAS during Sabai’s Earth Day promo

33

33

%

%

Increase in traffic during first 90 days of our engagement

4x

4x

Paid social ROAS during the Earth Day promo

3x

3x

CTR from our creator content vs. legacy content

Key Takeaways

Key Takeaways

01

01

Index on relevant promotional periods: Leverage holidays and seasons that your specific audience may cherish more than other audiences would. Sabai’s brand is built around caring for the environment, so Earth Day was a fitting holiday for their customers that drove great results.

Index on relevant promotional periods: Leverage holidays and seasons that your specific audience may cherish more than other audiences would. Sabai’s brand is built around caring for the environment, so Earth Day was a fitting holiday for their customers that drove great results.

02

02

Use unique and interesting UGC creative: Top-performing ad creative won’t always just follow the most recent trends. Oftentimes, tasteful and bespoke elements will capture more attention and drive higher engagement.

Use unique and interesting UGC creative: Top-performing ad creative won’t always just follow the most recent trends. Oftentimes, tasteful and bespoke elements will capture more attention and drive higher engagement.