Tini Lux

Multi-year growth engagement with a bootstrapped jewelry startup.

Discipline

Growth

Services

Paid Media

Retention Marketing

Tini Lux creates highly effective, irritation-free jewelry for people with sensitive skin. Since their inception, their product quality led to high customer reviews and a strong repurchase rate. However, after celebrating its fourth anniversary, Tini Lux faced lackluster advertising performance amidst rising platform costs. The brand, brought on Darkroom to help implement growth strategies to reach performance goals.

Darkroom executed a holistic growth strategy spanning acquisition, retention, creative, and website optimization. We shifted the brand’s focus toward evergreen product funnels that highlight best-sellers, while restructuring Google Ads for better segmentation and enhancing Facebook campaigns across the customer journey. Creative output expanded to include UGC and founder-led content, while TikTok Spark Ads and strategic music trends unlocked new engagement opportunities. At the same time, we developed collection-specific landing pages to drive stronger conversions and increase repeat customers.

25%

Increase in Landing Page

Conversion Rate

56%

Increase in Ad Revenue (YoY)

with no efficiency decrease

The result was a revitalized growth engine that strengthened both performance marketing and brand storytelling. By improving ad efficiency, diversifying creative formats, and building a robust landing page ecosystem, Darkroom helped Tini Lux achieve higher engagement and conversions across its key collections. Collaboration with influencers and close alignment with founder Jackie Burke further elevated the brand’s cultural relevance, ensuring Tini Lux continues to resonate with both loyal customers and new audiences alike.

We’d love to partner with you and your team.

All prospective clients go through a discovery call before receiving a proposal. We then onboard a senior team that implements quick wins while prioritizing larger, quarterly KPI’s based on realistic growth.

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